Marketers often choose colors arbitrarily. Color psychology dictates that this insanely popular logo color stands for being “trustworthy, dependable, fiscally… One common response from readers has been that different shades of pink can evoke different moods. You'd probably assume that pink has always been a more "feminine" color, but according to Smithosnianmag.com, before the 1940s, pink was considered a more suitable color for boys and blue was a "prettier" color for girls. Pink is a color that represents hope, but sometimes it can be associated with not seeing the negative aspects of reality. History. How Does the Color Brown Affect Your Mood? I associate it with 'sugar and spice and all things nice.' Flowers, romantic gestures, and kindness," wrote reader Jill Cleggett. Adah Chung is a fact checker, writer, researcher, and occupational therapist. Pink is a color that has a calming effect on people. Required fields are marked *, Periwinkle is a gentle color named after the lesser periwinkle herb. Possibly more so than any other color, succeeding or failing with pink comes down to the message you’re trying to convey and your audience. "It is a happy color and it makes me feel creative. Pink is thought to have a calming effect. One shade known as "drunk-tank pink" is sometimes used in prisons to calm inmates. The Color Psychology of Pink One of the gentlest and yet most contradictory colors out there, pink is a color that varies greatly depending on its context. Let’s take a look at the associations that pink has. You can preview the ebook and get your PDF copy by clicking the button below. It is a positive color inspiring warm and comforting feelings, a sense that everything will be okay. Further experiments demonstrated that light could be combined to form other colors. "The color pink to me has a deeply joyful vibe to it. One shade known as “drunk-tank pink” is sometimes used in prisons to reassure prisoners. Colors have qualities that can cause certain emotions in people. Researcher Alexander Schauss, of the American Institute for Biosocial Research, found that when inmates of a prison looked at a flamingo pink card, … It can be warm and inviting and can also make you feel energetic. It’s used as the symbolic color of the movement to support breast cancer research, and we think of pink as an innocent, cheerful color. It is not aggressive like red, but rather suggests safety and vulnerability. However, red comes across as harsh and overly bold, while pink comes across as gentle and feminine...", "Another reason I love pink is that ​it is versatile. How does pink make you feel? Some col… Sure, you could mention other tints (or shades) of primary and secondary colors - like jade, aqua, lilac, etc. "Although green used to be my favorite color, pink has the strongest and deepest emotional influence to me," wrote one reader. It is linked to innocence, hope and optimism. In Rudolf Steinerschools and hospitals, interior walls are often colorwashed in warm, gentle hues of the color pink because of their soothing, healing qualities. Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Today we’ll take a look at the psychology of color, how marketers use this information to capture our attention, and Pantone’s influence on spring palettes. Generally, when used in interior design, the psychological effect of the color pink is described as soothing and comforting. Pink is made up from a combination of red and white which is where it gets some of its characteristics from. Making it, however, remains simple. In color psychology, pink’s color meaning revolves around femininity, playfulness, immaturity and unconditional love. I recently published an ebook about, you guessed it right, the psychology of colors. SAGE Open. Some brands have chosen to use the color pink for the product packaging especially for girl’s toys. PINK! This guide will serve as a good read for both designers and marketers. In color psychology, pink is a sign of hope. Color in Marketing. The color pink, for example, is thought to be a calming color associated with love, kindness, and femininity. Color Psychology: How Color Meanings Affect You & Your Brand People associate the color with qualities that are often thought of as feminine, such as softness, kindness, nurturance, and compassion. How Does the Color Green Impact Mood and Behavior? Like many…, The color cognac is named after the French variety of brandy. Pink symbolizes youth, good health, and playfulness. Red is the color of fire, passion, danger and strength. While people often respond to the color pink in similar ways, it is important to remember that the psychology behind any color can depend upon many different factors. "Color Psychology is the study of hues in regards to human behavior." "I do not wear pink but I am drawn to it for my study where I do not have to compromise with my husband," said another reader. 2015;10(2):e0117148. Thinking pink. White color. According to the psychology of colors, pink inspires hope and positivity. In small doses, pink calms people, but if it is overused it can lead to irritation and inspire feelings of weakness, especially in men. I believe the content of my ebook will evoke further interest in color psychology. Effects of the Color Purple on Mood and Behavior, The Impact of the Color Yellow on Your Mood, How White Impact Moods, Feelings, and Behaviors. Do you associate pink with certain qualities or situations? People who are drawn to pink (or any specific color) tend to have pleasant memories of the color, while those who don't like it may have negative or unpleasant associations with it. Pink has been shown to promote calmness and reduce aggression. Sweet foods like fairy floss, bubb… A lot of products geared for women and girls use pink heavily to indicate the gender they are targeting. If you don’t have time now, save it for later ASAP. Baker-Miller pink, the color Pepto-Bismol uses in its logo, calms people down for about 30 minutes, color psychology expert Sally Augustin told Forbes magazine in its article about how businesses can use color psychology. It is in the indigo family and…, Teal is a medium to deep blue-green color. Color is light and light is energy. You seem to have gotten IT right on the money. It seems like a really inspiring color. Read our, Verywell Mind uses cookies to provide you with a great user experience and for our, How the Color Black Impacts Moods, Feelings, and Behaviors, Color-Emotion Connections Often Cross Borders and Cultures, Study Finds. Pink is a color that has a calming effect on people. It is a calming, non-threatening color. Thanks for this color explanation. Pink color is believed to have a calming effect. For the first time in my life, I am decorating with pink, hot pink.". It is often described as a feminine color, perhaps due to associations people form during early childhood. Color Psychology: How to Pick Paint Colors | True Value Paint For example, red light mixed with yellow light creates an orange color. Pink can be linked to childhood sweetness and innocence, appearing sometimes as naïve or silly. Bright pink, or paler no matter what age makes me feel flirty, astute, and can accomplish what I need to that day. He believed that the all-pink room would mess with the minds of the opposing teams. Avoid using too much red as it can be over-stimulating in the home. Pink calms and reassures our emotional energies, alleviating feelings of anger, aggression, resentment, abandonment and neglect. I can hardly disagree with anything that was said in this analysis. You are friendly and approachable with a warmth and softness others are drawn to. There are several points to note about the psychology of pink color: Pink color is essentially a light red and is usually associated with love and romance. It also represents positive aspects of traditional femininity like nurture and kindness. Past experiences, cultural influences, personal taste, and other factors can all impact how a person feels about a particular color, including the color pink.. doi:10.1177/2158244014525423, Ⓒ 2021 About, Inc. (Dotdash) — All rights reserved. doi:10.1371/journal.pone.0117148, Kurt S, Osueke KK. The English word pink derives its name from flowers of the Dianthus genus. A combination of red and white, pink can be raucous and racy, or delicate and subtle. It is important to remember that color associations are heavily affected by individual experiences and cultural influences. Color preferences are often linked to past experiences. Pink cupcake… Pink is a popular color for brands that primarily serve a female audience. Darker shades of pink denote passion, love, energy, eroticism and confidence. ", For other readers, pink gives off a creative and artistic vibe. 52 Examples of Red Interiors and Psychology.) Get your copy of "The Psychology of Colors" eBook . Pink is a very contradictory color. Every time I come across anything in my favorite pink shade, I can't help but stop and admire its inherent beauty. Thank you, {{form.email}}, for signing up. Like its namesake it is often associated…, Fuchsia is a vivid color that is a mixture of red and purple. I mean, c'mon. The effects of color on the moods of college students. But not you anymore. More muted pinks represent youth and innocence while loud forms of pink elude sexiness and boldness. Stronger shades like fuchsia have been linked to confidence and energy, but also to shallowness and being “girly” more than feminine. While pink's calming effect has been demonstrated, researchers of color psychology have found that this effect only occurs during the initial exposure to the color. When used in prisons, inmates often become even more agitated once they become accustomed to the color. "Girls toys" are usually pink and purple, while "boys toys" are often red, yellow, green, or blue. Newton also found that each color is made up of a single wavelength and cannot be separated any further into other colors. Sports teams sometimes paint the opposing team's locker room pink to keep the players passive and less energetic. Color psychology is the study of hues as a determinant of human behavior.Color influences perceptions that are not obvious, such as the taste of food. "Girls toys" are usually pink and purple, while "boys toys" are often red, yellow, green, or … 2014;4(1). Color psychology is the study of how the colors we perceive impact our thoughts and feelings. At Help Scout we believe the problem has always been depth of analysis. Your email address will not be published. The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. Many readers have written to suggest that pink is both feminine as well as vibrant. In other cultures, like Japan, pink is associated with masculine traits. A familiar friendly place deep within everyone's heart where there are no worries, you are never lonely, you have everything in life that you ever wanted. On the contrary, little boys hate pink," wrote one reader. Also, what about all the pink-colored cakes & candy you have eaten, or been tempted to eat, in your life? Some shades of pale pink are described as relaxing, while very bright, vibrant shades can be stimulating or even aggravating. Anger, aggression, resentment, abandonment and neglect different colors can have impact! Than feminine and context in which it is a vivid color that has deeply... All pink so that I could always feel that sense of inspiration renewal... And…, Teal is a warm shade halfway between yellow and orange the. With yellow light creates an orange color cup of Pumpkin spice late, $ 5 only shade known “. Seeing pink color psychology with 'sugar and spice and all things feminine and girly and understanding ebook will pay my hosting... Customers to relax should consider using calm pink in their logos things feminine and masculine, shallowness and seeing. But also for familiar love like many…, the color pink, hot pink. `` kindness! 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